How Social Good Products Boost Buyer Confidence

How Social Good Products Boost Buyer Confidence

For years now we have seen brands and products that boast a “social good” as part of the purchase of their item(s) – from Newman’s Own (one of the earliest brands to do this) providing 100% of profits to charity, to Tom’s Shoes that gives a pair of shoes to children in need for every pair purchased, to Patagonia and Ben & Jerry’s which each engage in social impact projects.When this started, it began as a “feel good” bonus for buyers; helping them know part of their money would go further than just the company itself. Since that time, however, having a connection to positive social or environmental impact has become more and more looked for, and rewarded, by buyers across all industries. And the data shows that this is true not just in sentiment, but at checkout and in the marketplace, as well: According to a 2017 study published by Cone Communications shared that “63% of American consumers were looking to businesses to take the lead on social and environmental change.” In the 2018 Survey of Young People and Social Change: “Nearly 50% of respondents say it’s important for a company or brand to have social change initiatives that consumers can be a part of.” We find this to be true in our business, as well. Customers care about the “triple bottom line”. At Greenington we focus on the beauty of our designs and quality of our products first and foremost. We can’t help but be proud, however, of how our choice of material (bamboo) provides a unique benefit for buyers as they consider which furniture they want...
Why Join the Sustainable Furnishings Council

Why Join the Sustainable Furnishings Council

At Greenington, our commitment to creating high quality, sustainable furniture isn’t just about the bottom dollar – it’s a commitment to a global movement to live more responsibly in every way. There are thousands of companies committed to this same ideal and one organization that is leading the way in the furniture industry, to raise standards and hold manufacturers accountable, is the Sustainable Furnishings Council (SFC). About the SFC Founded in October 2006, the SFC is a coalition of manufacturers, retailers and designers dedicated to raising awareness and expanding the adoption of environmentally sustainable practices across the home furnishings industry. “There is overwhelming scientific consensus that our world is experiencing dangerous global climate change, and equally overwhelming evidence that environmental pollutants are harming our health. It is urgent that we take immediate steps to minimize carbon emissions, reduce other pollutants, and remove unsustainable materials and harmful chemical inputs from all furnishings product platforms. SFC supports members of the industry in taking those steps.” Sustainable Furnishings Council The SFC’s mission is to help companies reduce their environmental footprints as they grow, and to help consumers find healthy furnishings.  To do so, they provide the education, promotion, and networking opportunities to raise consumer interest in environmentally safe furnishings. Why Join Being a member of SFC means that your company is part of supporting “the triple bottom line of PEOPLE – PLANET – PROFITS.” SFC Members lead the industry in best practices throughout their supply chains and are committed to continuous work toward a healthy future, inside and out. To become a member, companies complete a Best Practices Agreement that verifies how the...
Zero Waste Manufacturing: How Greenington Does It

Zero Waste Manufacturing: How Greenington Does It

As a company committed to caring for the planet, we pay attention to how all aspects of our process relate to the environment. Having sustainable and renewable source materials is one important part of that. Using every part of those materials is another.Our hand finished furniture is made of Moso bamboo, one of the planet’s superstar plants. Moso bamboo grows to full maturity in under 5 years, is able to be harvested without harming the mother root, and absorbs more carbon dioxide and puts out more oxygen than almost any other plant. In addition to using one of the most renewable resources there is, we are proud to say that we use every part of every bamboo stalk that enters our factory – creating a zero waste manufacturing process.Here’s how we do it: When the harvested bamboo arrives in our factory, our furniture makers begin the process of cutting the culms into the sizes we need. The Greenington factory uses the bottom of the culm for our furniture. We send the rest of the culm parts to other bamboo factories to make mat, basket or other bamboo products. Our furniture makers cut the selected bamboo culm into strips for our classic finish items or shred the fibers for our exotic finish items. During this process, there is some bamboo by-product that doesn’t make it into the pressed pieces and panels that we use to make our furniture. There are also pieces that are then trimmed in the crafting process that are remainders, as well. As part of our unique factory partnerships, Greenington delivers all of this by-product to other...

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